We’ve already talked about how important it is to have an identity for you company and an initial goal when you launch your business in the social media world. Of equal importance is knowing which social media networks would be the best for you to engage with. Gaining an understanding of some of the more popular social media networks will be hugely beneficial to you and will also help you decide which ones are the right fit for you.
Start by listening first. Before setting up accounts for your business, it’s a good idea to set up personal profiles on popular social networks and use them first as an individual. A worthwhile exercise is searching for popular keywords related to your business to its products to get a sense of how each social network operates. Pay attention to the search results for these key words to discover how people interact with these topics. Would your business fit into these discussions? Would engaging with these people and conversations be valuable?
You will also need to understand the nature of each social network as style of content and tone will differ from one social platform to another. An example would be Twitter which is popular for real-time updates and shorter, micro-blog content. Pinterest and Instagram on the other hand are more visual and both are more popular on mobile phones as a result.
Through your social platforms you also want to find out where your customers are. By searching for your products on popular social networks, you can figure out what social platforms your existing clients are using and whether they are talking about your business on those platforms.
If you find one particular social media platform mentions your business a number of times, consider building your presence on that platform so that you can interact with that audience.
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